We need moms in the workforce in order to create the products and businesses moms need. A product or service is created in order to fill a need - no one sees the needs and wants of a mom like another mom.

There’s been a lot of focus on breaking the myth of working moms needing to have it all, but not enough focus on just how much moms are actually doing. Working, full-time or part-time, still doing most of the childcare and housework, trying to find time for wellness, friends, cooking, planning birthday parties, holidays, family vacations, etc. And ultimately, feeling like a failure or getting completely burnt out when they realize it’s impossible to do everything for everyone.

What we’re missing here is COMMUNITY.